Alfredo is the President of Hernández Government Affairs where he assists clients in all matters that include government advocacy, land use entitlement, community relations, political consulting, crisis management and non-profit management.
Prior to starting his own consulting practice, Alfredo served as the Executive Director of the Hollywood Media District Business Improvement District (BID) where he managed a $1.2 million budget in compliance with City and County requirements as well as Board directives. He oversaw all aspects of the organization including managing contracts with third party vendors, capital improvement projects, public relations and public safety.
Before joining the BID, Alfredo was the Political Outreach Manager for the Afriat Consulting Group, Inc. where he oversaw campaigns, fundraising and community engagement for the firm that is consistently listed among the top 10 lobbying firms in Los Angeles according to the L.A. Business Journal.
In addition to his vast private and business sector experience, Alfredo has worked for several 501(c)(3) organizations including being a Founding Member of the Friends of the Hollywood Central Park, whose goal is to build a 38-acre mile-long park on top of the U.S. 101 freeway in Hollywood. He served as the Chair of Government Relations as well as the Program Director. Alfredo was a project manager for the Los Angeles Neighborhood Land Trust where he built diverse coalitions charges with overseeing the planning, funding, construction and operation of parks in low-income, open space deprived communities in Los Angeles. He was a founding member of the Hollywood Network Coalition, a broad-based coalition of residents, business, education institutions and non-profits working to improve Hollywood and served as its Chair of Urban Policy. He served for eight years on the Los Angeles Prop K Central Region Oversight Committee serving as an appointee of both Los Angeles City Councilmember (and now Mayor) Eric Garcetti and City Councilmember Mitch O’Farrell. Alfredo Has been appointed as a Delegate to the California State Democratic Party Convention by Congressmember Adam Schiff. Alfredo was the co-founder of the East Hollywood Neighborhood Council where he served as Vice President and Chair of the Planning and Beautification Committee. Alfredo also served on the Board of Directors of the United States Veterans Artist Alliance that sought to bring artistic opportunities to veterans around the L.A. area. He was formerly a guest lecturer for the University of San Diego where he discussed contentious issues such as poverty, diversity and racism.
A native Angeleno, Alfredo has lived in Hollywood his entire life and enjoys urban homesteading, architecture, science fiction, history, the Dodgers and the great outdoors.